Basic Better Best

Why use the Basic, Better, Best selling model?  When you use packages to offer clients solutions you are able to convert from a selling experience to buying experience.   People in general do not like and many times do not trust sales people.   This makes it a different proposition for the homeowner.   Instead of selling someone something that you are deciding they want or need you are empowering them to make a buying decision.   Our statistics prove and support that this model works not only for the client but also the sales person.  

As good as we, as sales professionals, think that we are at identifying a customer's needs or wants we in fact fail more often than not.   Our users have experienced a closing rate of 28% on the Basic package.   As sales professionals we inherently create the Basic package as the package we think they want.   The Better package has closed 31% of the times it has been offered.   A staggering 41$ of clients have chosen the Best package.   These are a far cry from what we traditionally would think or offer if we decided to make a single offering to a client. 

A single offering leaves you as a sales professional with no room to work toward a close if you don't properly identify the clients wants and needs.  This leaves the client only the option to buy or give you an objection that gets you no closer to closing the sale or identifying your clients true wants.   It also leaves you without the ease of an up-sell that ultimately and statistically the client wants or desires.   

Don't short change yourself or your clients.   Offer them their options every time to ultimately raise customer satisfaction in the buying process.  If we can help you or your team please reach out to us at HIRev and let us help simplify and transform your sales process and skills.

Sales, Simplified,

- Brad Corbin